The Casebook of Violet Strange provided a unique opportunity for students from a provincial UK university to work with an established Hollywood writer. She was so impressed by the radio play that she wrote a script especially for the drama students and staff. Hollywood screenwriter Diane Lake (credits include the Oscar winning film Freda) heard a live radio play produced and performed by students and staff of Glamorgan ( The Terrifying Tale of Sweeney Todd) and published on iTunes U.
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The global reach of iTunes U has also had unexpected benefits for Glamorgan students. All of which provided global reach and exposure that Glamorgan would not be able to afford through conventional marketing channels. This figure also includes the value of local, national and specialist education press coverage generated by the site. Following metrics developed by Coventry University, this delivered an advertising value equivalent (AVE) of £8 million for the first 18 months.
#HARVARD ITUNES U PDF#
In the first 18 months in excess of 1 million items of video, audio or PDF content were downloaded and 2.5 million people visited the site. ITunes U has been a big success for Glamorgan.
iTunes U has provided Glamorgan with an international platform to showcase the excellence of both its academics and students. A world class repository of free learning material, iTunes U features content from the world’s leading educational cultural institutions, such as Oxford, Cambridge, Open University, Harvard, MIT, Moma, The National Gallery, Tate Gallery and many more. In 2010 the University of Glamorgan was the first Welsh university (and one of the first ten UK HE institutions) to launch an iTunes U site.
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